making time exhibition
The advertising strategy as well as the exhibition design and merchandise for Making Time: The Art of the Kentucky Tall Case Clock sought to make a somewhat niche topic fun and accessible.
Through brainstorming with the Speed’s marketing team, we came up with several headlines that made grandfather clocks seem a little more modern. This led to both print and animated digital ads.
The concept for the exhibition graphics themselves focused more on the technology and science aspect of the exhibition by using gears and decorative motifs from the clocks in a pattern. Some icons designed by Liz Morse.
Also in the space, there were three large semi-transparent fabric panels showing details of the clocks themselves. This served as a divider in the space, which helped create interest.
The merchandise for the exhibition includes a similar line pattern as the title wall, and some items using images of the clocks. Left t-shirt designed by Elijah Ervin.