making time exhibition

The advertising strategy as well as the exhibition design and merchandise for Making Time: The Art of the Kentucky Tall Case Clock sought to make a somewhat niche topic fun and accessible.

advertising

Through brainstorming with the Speed’s marketing team, we came up with several headlines that made grandfather clocks seem a little more modern. This led to both print and animated digital ads.

The animated GIF ads were created in Photoshop and After Effects and used as social media ads and digital web banners.

The animated GIF ads were created in Photoshop and After Effects and used as social media ads and digital web banners.

exhibition graphics

The concept for the exhibition graphics themselves focused more on the technology and science aspect of the exhibition by using gears and decorative motifs from the clocks in a pattern. Some icons designed by Liz Morse.

There were two title walls for the exhibition that were each slightly different to allow for the placement of a clock in front of each one.

There were two title walls for the exhibition that were each slightly different to allow for the placement of a clock in front of each one.

Also in the space, there were three large semi-transparent fabric panels showing details of the clocks themselves. This served as a divider in the space, which helped create interest.

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merchandise

The merchandise for the exhibition includes a similar line pattern as the title wall, and some items using images of the clocks. Left t-shirt designed by Elijah Ervin.