Crow’s Nest Gardens is a YouTube channel creating educational videos to help you take your garden to the next level. The branding is inspired by vintage seed packets, creating a visual tie to the gardens of yesteryear.
- Client Crow's Nest Gardens
- Design Carrie Scrufari
The simplified logo works well at small scales for digital applications, which was a key objective of the project.
The more detailed logo allows for more of the vintage seed packet-inspired elements and can be used at larger scales.
The logo also lends itself well to merchandise that could appear in the videos themselves, or be sold as promotional items for the channel.
The client ultimately liked the color scheme and vintage inspiration of the chosen concept best, but these alternate concepts show other approaches that were explored in the process.