Kelly Zellers is a fine artist. It’s humbling to design a visual brand for a visual artist, and the approach seeks to capture the color and energy of Kelly’s work in a simple way.
- Client Kelly Zellers
- Design Carrie Scrufari
Kelly’s logotype is handwritten, with a hand-drawn line beneath, to speak to the unique nature of her artwork.
Along with her logo, Kelly’s branding includes three hand-drawn, bright colored patterns that have a similar bespoke feel.
Her business cards lead with pattern and simply feature her logo and red type on the back.
Finally, the brand style sheet outlines the use of logos, patterns, and other design elements within the brand.